Senior Digital Content Leader

Summary

Michael Kress
About Michael Kress
Award-winning, senior-level content leader with solid business acumen. Successful track record innovating in digital, video, social, mobile, and print. Excels at creating revenue-generating web products and managing creative teams. Led dramatic growth of high-volume, high-velocity parenting and lifestyle website. Significant experience producing breaking news, service content, social-media content, essays, tools, and quizzes. A leader and mentor who drives staff to do their best work.

Major accomplishments:
• Grew the Parents Network from #13 to #5 in comScore’s Family & Parenting category to 10.5 million uniques per month, including more than 30% year-over-year expansion in fiscal 2014.

• Led a site relaunch project, for which we won MIN's Best Relaunch award. We became early adopters among lifestyle sites of responsive design, launched new features and functionality, and offered a fresh, user-friendly new design.

• Transformed Parents into the category leader in social media, with more than 1.4 million Facebook “likes,” more than 873K Twitter followers, and more than 137K Pinterest followers.

• Boosted content production from a few dozen to more than 500 articles, slideshows, blog posts, videos, and quizzes per month.

Email me at michael@michaelkress.com, or use the Contact link above. Thank you for visiting MichaelKress.com.

Timeline

  1. -
    Digital Content Director (Interim), Guideposts

    • Manage day-to-day operations for Guideposts.org and supervise five-person editorial staff.
    • Oversee final stages of site relaunch/redesign, scheduled for November 2014 launch.

  2. -
    Executive Editor, Parents.com, Meredith

    • Led all aspects of editorial development, managed 7-person editorial staff, and oversee content budget for premier parenting website that averages 10.5 million monthly users (via Omniture).
    • Grew Parents Network from #13 to #5 in comScore’s Family & Parenting category, including more than 30% year-over-year expansion in the past 12 months.
    • Managed creation of 300 how-to videos per year and grew organic (unpaid) video views to over 500K per month.
    • Transformed Parents into the category leader in social media, with more than 1.4 million Facebook “likes,” more than 873K Twitter followers, and more than 137K Pinterest followers. Launched and grew new presences on Tumblr, Flipboard, and Instagram.
    • Boosted content production from a few dozen to more than 500 articles, slideshows, blog posts, videos, and quizzes per month.
    • Managed product releases, working closely with the technology, design, sales, and audience engagement teams to create traffic- and revenue-building tools and apps.
    • Led major site relaunch/redesign project, which debuted in July 2012. Became first site in our category to be responsive, leading to more than 120% year-over-year mobile traffic growth.
    • Maximized revenue opportunities by creating sponsored programs, launching highly sellable new initiatives, and educating sellers on upcoming Parents.com projects of interest to advertisers.
    • Guaranteed that Parents.com reflected the quality and vision of the Parents magazine brand as well as digital best practices, serving users and business needs simultaneously.

  3. -
    VP, Editorial & Managing Editor, Beliefnet.com / News Corp. Digital

    • Developed and implemented editorial strategy in coordination with companywide goals and business objectives, and set short- and long-term goals for editorial team.
    • Directed editorial development and managed 12-person content and community staff for a news and lifestyle website that attracts 3 million unique visitors per month and has received multiple awards, including a National Magazine Award, an Online Journalism Award, and several Webby Awards.
    • Managed editorial budget, including staffing decisions, 40+ bloggers, dozens of freelance writers, and partners/vendors.

  4. -
    Freelance Writer, Various Publications

    Published in Newsweek, The Boston Globe, The Dallas Morning News, Slate.com, Salon.com, The Forward, and many other leading websites, magazines, and newspapers.

  5. -
    Editor-In-Chief, MyJewishLearning.com

    • Head of content for award-winning, mass-market educational website.
    • Conceived site architecture, editorial approach, brand voice, and user experience, shepherding the site from idea to reality.
    • Managed all aspects of the editorial process: set editorial policy; negotiated content agreements; designed content approach; oversaw budget; set scope of coverage.

  6. -
    Assistant Editor, Beliefnet

    Channel editor for VC-funded web start-up. Joined pre-launch.

  7. -
    Master's Degree, Religion in America, Harvard University
  8. -
    Reporter, The Saratogian Newspaper
  9. -
    BA, English, Yale University

Experience Highlights

  • Executive Editor
    Parents.com
  • VP of Editorial & Managing Editor
    Beliefnet.com
  • Editor-in-Chief
    MyJewishlearning.com

Education Highlights

  • BA, English
    Yale University
  • Master's of Theological Studies
    Harvard University

Location

Greater New York City Area

Interested In

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