Senior Digital Content Leader


Michael Kress
About Michael Kress
Award-winning, senior-level content leader with solid business acumen. Successful track record innovating in digital, video, social, mobile, and print. Excels at creating revenue-generating web products and managing creative teams. Led dramatic growth of high-volume, high-velocity parenting and lifestyle website. Significant experience producing breaking news, service content, social-media content, essays, tools, and quizzes. A leader and mentor who drives staff to do their best work.

I am currently working as a consultant to a wide-range of clients, offering editorial leadership, content strategy, content marketing assistance, and more. Here is a list of some of my clients, by category:

Editorial Leadership & Content Strategy
• Content Director, developing and executing digital strategy, expanding editorial operations and staff, advising on redesign and UI/UX improvements
• Guideposts: Interim Digital Content Director, oversaw site redesign, managed digital editorial team, and developed digital strategy (Fall 2014)

Content Marketing
• Contently: Managing Editor for clients including Yahoo and Walmart, overseeing teams of writers developing content to meet clients' content marketing needs
• RevSquare: Writing, editing, email marketing, digital strategy, and content marketing for tech, media, and lifestyle clients, including The Economist and Ghostery

Marketing & PR
• Oberland ( Digital PR efforts on behalf of a large nonprofit client focused on adoption
• Muse ( Digital marketing campaign focused on parenting media and bloggers
• Project for Excellence in Jewish Education: Writing and editing for marketing and PR initiatives

Editing & Writing
• Talance: Editing online courses for healthcare professionals on topics such as asthma care
• Scholastic: Web news writing
• Celebrity Baby Trends ( Team member and contributing blogger

Email me at, or use the Contact link above. Thank you for visiting


  1. -
    Editorial Director, NY Metro Parents, Davler Media
  2. -
    Digital Consultant & Content Strategist, Digital Marketing, Project Management, Social Media, Writing, Editing

    Clients Include:
    • Guideposts: Interim Digital Content Director, overseeing site redesign, managing digital editorial team, and developing digital strategy (Sept. - Dec. 2014)
    • Oberland ( Writing, editing, digital PR efforts on behalf of a large nonprofit client (Jan. 2015-present)
    • Contently: Managing Editor for major retail client (Feb. 2015)
    • RevSquare: Writing, editing, email marketing and related projects for content-marketing firm (Jan. 2015-present)
    • Muse ( Digital marketing campaign focused on parenting media and bloggers (Dec. 2014-Jan. 2015)
    • Project for Excellence in Jewish Education: Writing and editing (Jan. 2015-present)

  3. -
    Executive Editor,, Meredith

    • Led all aspects of editorial development, managed 7-person editorial staff, and oversee content budget for premier parenting website that averages 10.5 million monthly users (via Omniture).
    • Grew Parents Network from #13 to #5 in comScore’s Family & Parenting category, including more than 30% year-over-year expansion in the past 12 months.
    • Managed creation of 300 how-to videos per year and grew organic (unpaid) video views to over 500K per month.
    • Transformed Parents into the category leader in social media, with more than 1.4 million Facebook “likes,” more than 873K Twitter followers, and more than 137K Pinterest followers. Launched and grew new presences on Tumblr, Flipboard, and Instagram.
    • Boosted content production from a few dozen to more than 500 articles, slideshows, blog posts, videos, and quizzes per month.
    • Managed product releases, working closely with the technology, design, sales, and audience engagement teams to create traffic- and revenue-building tools and apps.
    • Led major site relaunch/redesign project, which debuted in July 2012. Became first site in our category to be responsive, leading to more than 120% year-over-year mobile traffic growth.
    • Maximized revenue opportunities by creating sponsored programs, launching highly sellable new initiatives, and educating sellers on upcoming projects of interest to advertisers.
    • Guaranteed that reflected the quality and vision of the Parents magazine brand as well as digital best practices, serving users and business needs simultaneously.

  4. -
    VP, Editorial & Managing Editor, / News Corp. Digital

    • Developed and implemented editorial strategy in coordination with companywide goals and business objectives, and set short- and long-term goals for editorial team.
    • Directed editorial development and managed 12-person content and community staff for a news and lifestyle website that attracts 3 million unique visitors per month and has received multiple awards, including a National Magazine Award, an Online Journalism Award, and several Webby Awards.
    • Managed editorial budget, including staffing decisions, 40+ bloggers, dozens of freelance writers, and partners/vendors.

  5. -
    Freelance Writer, Various Publications

    Published in Newsweek, The Boston Globe, The Dallas Morning News,,, The Forward, and many other leading websites, magazines, and newspapers.

  6. -

    • Head of content for award-winning, mass-market educational website.
    • Conceived site architecture, editorial approach, brand voice, and user experience, shepherding the site from idea to reality.
    • Managed all aspects of the editorial process: set editorial policy; negotiated content agreements; designed content approach; oversaw budget; set scope of coverage.

  7. -
    Assistant Editor, Beliefnet

    Channel editor for VC-funded web start-up. Joined pre-launch.

  8. -
    Master's Degree, Religion in America, Harvard University
  9. -
    Reporter, The Saratogian Newspaper
  10. -
    BA, English, Yale University

Experience Highlights

  • Executive Editor
  • VP of Editorial & Managing Editor
  • Editor-in-Chief

Education Highlights

  • BA, English
    Yale University
  • Master of Theological Studies
    Harvard University


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I finally got around to seeing Selma and was moved, inspired, and as baffled as anyone else by its relative snubbing by the Oscars. I’ll leave the historical, political, and cinematic commentary to others for now, as I want to focus on a little-discussed but, in my mind, absolutely essential aspect of the story: the role of the press. Selma was nothing short of a love letter to the media. In these days in which our industry is challenged and hurting, it’s worth contemplating that for a few...


Greater New York City Area

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